Texas Athletics Unveils Longhorns Sports Agency to Enhance NIL Opportunities

July 1, 2025 - 05:11

AUSTIN, Texas (June 30, 2025) — In a significant move to bolster Name, Image, and Likeness (NIL) opportunities for student-athletes, Texas Athletics has partnered with Learfield’s Longhorns Sports Properties to establish the Longhorns Sports Agency (LSA). This newly formed agency aims to streamline NIL operations and create an environment where Longhorn student-athletes can thrive in their marketing endeavors.

The LSA is designed to provide comprehensive support, empowering athletes to navigate the evolving landscape of NIL. By integrating Learfield's extensive resources and expertise, the agency will enhance the marketing capabilities available to student-athletes, ensuring they can capitalize on their personal brands effectively.

This initiative reflects a growing trend in collegiate athletics, recognizing the importance of NIL in shaping the future of student-athlete engagement and revenue generation. With the Longhorns Sports Agency, Texas Athletics is taking a proactive step to ensure that its athletes are well-equipped to seize the opportunities that come with their unique identities and talents.