U.S. Soccer Federation’s Chief Advancement Officer Leah Heister Burton Named Sports Business Journal Game Changer

August 20, 2026 - 20:34

The U.S. Soccer Federation announced that its Chief Advancement Officer, Leah Heister Burton, has been named a Sports Business Journal Game Changer. The recognition places her among a group of 60 women leaders in the sports industry from across the globe. Burton will be highlighted in the September 21 issue of SBJ, which profiles the honorees and their contributions to the business side of athletics.

Burton joined the federation in 2021 and has since played a key role in shaping commercial strategy, including sponsorship growth and fan engagement initiatives. Her work has been central to the organization's efforts to expand its brand beyond traditional soccer audiences. Before her current role, she held leadership positions at several major sports properties, where she built a reputation for driving revenue and fostering inclusive workplace cultures.

The Game Changers list is an annual feature that recognizes women whose leadership is transforming the sports landscape. Honorees are selected based on their professional achievements, influence, and potential to inspire the next generation. Burton's inclusion reflects both her individual accomplishments and the broader progress of women in executive roles within the industry. She expressed gratitude for the recognition, noting that the honor belongs to the entire team at U.S. Soccer that works daily to grow the game.